Moderating Focus Groups

Moderating Focus Groups pdf epub mobi txt 电子书 下载 2025

出版者:Sage Publications, Inc
作者:Thomas L. Greenbaum
出品人:
页数:264
译者:
出版时间:1999-11-18
价格:USD 78.00
装帧:Paperback
isbn号码:9780761920441
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Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

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