Understanding Consumer Decision Making pdf epub mobi txt 電子書下載 2024

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Reynolds, Thomas J. (EDT)/ Olson, Jerry C. (EDT)

2001-5

472

$ 158.20

9780805817300

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发表于2024-11-24

Understanding Consumer Decision Making epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Understanding Consumer Decision Making pdf epub mobi txt 電子書下載 2024

圖書描述

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.

Understanding Consumer Decision Making 下載 mobi epub pdf txt 電子書