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Communication Planning pdf epub mobi txt 電子書下載 2024

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Ferguson, Sherry Devereaux

1999-8

280

$ 94.92

9780761913146

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发表于2024-09-21

Communication Planning epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Communication Planning pdf epub mobi txt 電子書下載 2024

圖書描述

The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management

Communication Planning 下載 mobi epub pdf txt 電子書