The Corporate Brand pdf epub mobi txt 电子书下载 2024

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Ind, Nicholas

2000-8

184

$ 63.28

9780814737620

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发表于2024-11-29

The Corporate Brand epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Corporate Brand pdf epub mobi txt 电子书下载 2024

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Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on their individual brand name products. In "The Corporate Brand," Nicholas Ind argues strongly for a new focus on corporate brand development.Ind argues that organizations must use all forms of communication, including performance of specific products, employees' services, and advertising, to build effective interactive relationships with their customers. "The Corporate Brand" elucidates the methods used by successful corporate brands to build and maintain both "corporate identity" and reputation.

The Corporate Brand 下载 mobi epub pdf txt 电子书