The first, most crucial step in making a film is finding the funds to do it. Let Louise Levison, who wrote the innovative business plan for "The Blair Witch Project," show you how. This unique guide teaches you not only how to create a business plan, but also how to avoid common business plan mistakes, so that you can attract and secure an investor. In jargon-free terms, the author leads you through every step. Each chapter concentrates on a different section of the business plan, including the industry, marketing, financing, and distribution. Large format films, new media and shorts are also discussed. The included companion web site features supplementary exercises and spreadsheets so that you get comfortable crunching the numbers--no math degree required! The sixth edition contains completely revised and updated industry data along with updated information on distribution including online and foreign markets. Plus, new interviews and case studies with filmmakers will show you real-world examples of equity investors and markets.

* Includes a companion web site with sample business plans, forms, spreadsheets, and hands-on exercises * Learn from real-world examples with new interviews and case studies. * Rock-solid guidance on how to develop a successful business plans for features, shorts, documentaries and more Please visit the companion web site http://booksite.focalpress.com/companion/Levison Registration is required to access the companion web site. The pass code may be found inside the book.

露易絲·利維森（Louise Levison），加州謝爾曼橡樹園公司商業策略總裁，精於商業計劃書寫作，這些商業計劃書可適用於單部電影的融資、電影公司多部電影融資以及夾層資本融資。她同時也是《電影企業傢通訊》雜誌的編輯。利維森服務過的個人客戶獲得過從2萬美元到6韆萬美元不等的融資，此外，她服務的公司曾獲得過高達3億美元的融資。利維森兼修亞洲文學碩士學位和融資專業工商管理碩士學位，她緻力於將自己的融資理念傳遞給全世界。