Marketing the Populist Politician pdf epub mobi txt 電子書下載 2024

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Busby, Robert

2009-10

248

$ 113.00

9780230522275

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发表于2024-11-08

Marketing the Populist Politician epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Marketing the Populist Politician pdf epub mobi txt 電子書下載 2024

圖書描述

The marketing of politicians has increasingly revolved around the interplay between their social characteristics and their political appeal. The presentation of political leaders as 'ordinary' has become an important criteria for their electoral standing. Marketing the Populist Politician examines how and why selected political leaders from the United Kingdom and United States have adopted a populist remit and presented their ordinariness as an asset when engaging in a fight for popular credibility. It considers how emotional values and social hardship appear to be contemporary necessities in politics, and how these are presented and manufactured for popular consumption.

Marketing the Populist Politician 下載 mobi epub pdf txt 電子書