Leisure Programming for Baby Boomers pdf epub mobi txt 电子书下载 2024

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Cochran, Lynda, Ph.D./ Rothschadl, Anne M., Ph.D./ Rudick, Jodi L.

2009-5

224

$ 38.42

9780736073639

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发表于2024-11-11

Leisure Programming for Baby Boomers epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Leisure Programming for Baby Boomers pdf epub mobi txt 电子书下载 2024

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In recent years a great many recreation and leisure industry professionals have been asking themselves the same question: 'is my programme ready for the Baby Boomers?' The impact of the coming Boomer generation on leisure facilities and services will be unprecedented. The phenomenon will present huge challenges to the industry but also the opportunity for sudden growth and increased revenue. It is estimated that less than 10 per cent of recreation programmers at this time believe they are prepared (Cochran, 2006). Professionals will have to rethink programmes, marketing and facilities using a 'Boomer Lens' if they are to meet the challenges ahead. This new title shows leisure industry professionals how to attract the emerging and lucrative Boomer market to their programmes by using evidence based research to understand the Boomer generation's leisure values, interests and needs. Complete with staff training strategies, marketing strategies and a guide to developing successful programmes for Boomers.

Leisure Programming for Baby Boomers 下载 mobi epub pdf txt 电子书