The Handbook of European Intellectual Property Management pdf epub mobi txt 电子书下载 2024

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Jolly, Adam/ Philipott, Jeremy

2009-8

549

£ 29.95

9780749455910

图书标签: Management

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发表于2024-11-10

The Handbook of European Intellectual Property Management epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Handbook of European Intellectual Property Management pdf epub mobi txt 电子书下载 2024

图书描述

When managed well, intellectual property puts enterprises in a position to lock in advantages and command premiums. Instead of competing on price, they will be able to identify, protect and exploit their unique features and distinctive capabilities. But in Europe, the process of commercialising IP remains fraught with difficulties, and there are major differences in the application and interpretation of IP rights in each national jurisdiction. Produced in association with the European Patent Office, "The Handbook of European Intellectual Property" shows how enterprises can use the IP system within Europe to develop an effective commercial strategy, exploit an innovation, find a clear route to market and raise funds. Drawing on a wide range of commercial experience and professional expertise, it provides a practical account of how businesses can put IP at the heart of their business and manage it as an asset.

The Handbook of European Intellectual Property Management 下载 mobi epub pdf txt 电子书