Boomer Marketing pdf epub mobi txt 電子書 下載 2024


Boomer Marketing

簡體網頁||繁體網頁
Chaston, Ian
2009-6
280
$ 172.89
9780415489621

圖書標籤:  


喜歡 Boomer Marketing 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

发表于2024-12-25

Boomer Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Boomer Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Boomer Marketing pdf epub mobi txt 電子書 下載 2024



圖書描述

Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century's first recession, the decline in spending among the younger age group has been amplified by excessive borrowing and collapsing house prices. More so than ever before, the current global recession highlights the need for firms to revise their marketing strategies and practices in order to remain competitive. In this book, Ian Chaston uses original case material to propose strategic solutions that take advantage of the moneyed segments of the maturing boomer market. Key topics covered include: marketing errors made by UK banks in the current global crisis; market research; customer targeting; marketing strategies and pricing innovation; and, promotion and distribution. A world first, "Boomer Marketing" is useful for students of marketing and consumer behaviour and is essential reading for practitioners who understand the need for money-oriented marketing.

Boomer Marketing 下載 mobi epub pdf txt 電子書

著者簡介


圖書目錄


Boomer Marketing pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

評分

評分

評分

評分

讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

Boomer Marketing pdf epub mobi txt 電子書 下載 2024


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有