Strategic Marketing Problems pdf epub mobi txt 電子書下載 2024

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Kerin, Roger A./ Peterson, Robert A.

2009-8

744

$ 230.00

9780136107064

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发表于2024-11-14

Strategic Marketing Problems epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Strategic Marketing Problems pdf epub mobi txt 電子書下載 2024

圖書描述

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy

MARKET : Relevant information and case studies for marketing executives and professionals.

Strategic Marketing Problems 下載 mobi epub pdf txt 電子書