Marketing Research pdf epub mobi txt 電子書 下載 2024


Marketing Research

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Alvin C. Burns
Prentice Hall
2009-7-24
672
USD 192.00
Hardcover
9780136027041

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发表于2024-11-09

Marketing Research epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Marketing Research epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Marketing Research pdf epub mobi txt 電子書 下載 2024



圖書描述

A “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it.

Introducing Marketing Research; Explaining the Marketing Research Process; Describing Characteristics of the Marketing Research Industry; Defining the Problem and Determining Research Objectives; Understanding Research Design; Using Secondary Data and Online Information Databases; Comprehending Standardized Information Sources; Utilizing Exploratory and Qualitative Research Techniques; Evaluating Survey Data Collection Methods; Understanding Measurement in Marketing Research; Developing Questions and Designing the Questionnaire; Determining How to Select the Sample; Determining the Size of a Sample; Dealing with Field work and Data Quality Issues; Using Basic Descriptive Analysis; Performing Population Estimates and Hypothesis Tests; Implementing Basic Differences Tests; Making Use of Associations Tests; Understanding Regression Analysis Basics; Preparing the Research Report and Presentation

Written at a level first-time marketing research readers can understand, this text provides the basic fundamentals of the statistical procedures used to analyze data.

Marketing Research 下載 mobi epub pdf txt 電子書

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Marketing Research pdf epub mobi txt 電子書 下載
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