Critical Thinking in Consumer Behavior pdf epub mobi txt 電子書下載 2024

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Graham, Judy

2009-7

150

$ 80.46

9780136027164

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发表于2024-11-26

Critical Thinking in Consumer Behavior epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Critical Thinking in Consumer Behavior pdf epub mobi txt 電子書下載 2024

圖書描述

This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world.

The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences

Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.

Critical Thinking in Consumer Behavior 下載 mobi epub pdf txt 電子書