Rural Marketing pdf epub mobi txt 电子书下载 2024

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Velayudhan, Sanal Kumar

2007-12

252

$ 51.98

9780761935889

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发表于2024-06-29

Rural Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Rural Marketing pdf epub mobi txt 电子书下载 2024

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This highly practical and informative book provides unique insights into the essential features of rural markets in India, as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this second edition has been thoroughly revised and expanded, and examines in more detail the concept of rural markets and rural marketing. It also contains numerous short cases throughout to illustrate how social and cultural habits influence rural consumer behaviour. The book contains comprehensive insights into: the nature and patterns of rural behaviour; a detailed profile of the rural market; the opportunities available in rural markets and new methods used to access the rural consumer; strategic decisions for new product development; promotion, distribution, communication, and channel servicing decisions; the importance of rural market institutions such as haats and melas; and, emerging channels to access rural market products.

Rural Marketing 下载 mobi epub pdf txt 电子书