Companies world-wide continue to seek new growth opportunities by establishing professional services to complement their current company portfolio. These professional service organisations are being chartered to secure high margin streams of revenue, improve customer satisfaction, and solidify customer loyalty. However, many of these companies have little experience building and managing a professional services organisation. This lack of experience is creating incredible organisational pain. Not just product companies are struggling in their attempts to create profitable and effective professional service organisations. System integrators and value added resellers that must incorporate complicated technologies into their service offerings are struggling to scale service capabilities. Outsourcing and managed service providers that now want to provide consultative support are learning there are significant differences in these service lines. Many times, the current professional service strategy for these companies is simply not sustainable. "Mastering Professional Services" is the first book to guide accompany through the process of designing a viable services strategy that complements a broader company portfolio. From the author of "Building Professional Services: The Siren's Song", this book continues the tradition of providing practical tools and techniques to manage professional services when it is not the core offering of the company.