The Global Market pdf epub mobi txt 电子书下载 2024

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Quelch, John A. (EDT)/ Deshpande, Rohit/ Quelch, John A./ Deshpande, Rohit (EDT)

Jossey-Bass

2004-05-31

432

USD 48.00

Hardcover

9780787968571

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发表于2024-09-09

The Global Market epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Global Market pdf epub mobi txt 电子书下载 2024

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The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

The Global Market 下载 mobi epub pdf txt 电子书