Television and its Viewers pdf epub mobi txt 电子书下载 2024

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James Shanahan

Cambridge University Press

1999-9-13

284

USD 35.99

Paperback

9780521587556

图书标签: sociology communication

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发表于2024-11-24

Television and its Viewers epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Television and its Viewers pdf epub mobi txt 电子书下载 2024

图书描述

Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive 'meta-analysis' of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner.

Television and its Viewers 下载 mobi epub pdf txt 电子书