Marketing Accountability pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

McDonald, Malcolm/ Mouncey, Peter

2009-7

293

£ 30.00

9780749453862

图书标签:

喜欢 Marketing Accountability 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-10

Marketing Accountability epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Accountability pdf epub mobi txt 电子书下载 2024

图书描述

No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability for marketing expenditure is one of the biggest issues facing the marketing community today. "Marketing Accountability" by Malcolm McDonald and Peter Mouncey is a major breakthrough for marketing and essential reading for any senior marketing professional. Based on seven year's research into global best practice in marketing, it investigates every aspect of this key topic including strategic marketing planning and marketing due diligence, before introducing a marketing metrics model that will help marketing directors align marketing activities with corporate strategy. "Marketing Accountability" will enable senior executives to measure the impact of marketing activities against the goals of an organization, and empower marketers to justify their actions to both CEOs and their Chief Financial Officers.

Marketing Accountability 下载 mobi epub pdf txt 电子书