Inside the Mind of the Shopper pdf epub mobi txt 电子书 下载 2024


Inside the Mind of the Shopper

简体网页||繁体网页
Herb Sorensen
Wharton School Publishing
2009-05-16
256
USD 34.99
Hardcover
9780137126859

图书标签: 心理学  Retailing  营销  经济学   


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发表于2024-11-24

Inside the Mind of the Shopper epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Inside the Mind of the Shopper epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Inside the Mind of the Shopper pdf epub mobi txt 电子书 下载 2024



图书描述

What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior-how shoppers make buying decisions as they move through supermarkets and other retail stores-and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities.

Inside the Mind of the Shopper 下载 mobi epub pdf txt 电子书

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