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Cook, Roy A./ Yale, Laura J./ Marqua, Joseph J.

2009-2

432

807.00元

9780137147298

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发表于2024-11-29

Tourism epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Tourism pdf epub mobi txt 電子書下載 2024

圖書描述

Written in a conversational style, this book views the industry from a business perspective--examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.

Tourism 下載 mobi epub pdf txt 電子書