The Practice of Market Research pdf epub mobi txt 电子书下载 2024

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McGivern, Yvonne

2008-11

584

$ 133.79

9780273717072

图书标签: market research Marketing教科书 MarketResearch

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发表于2024-11-15

The Practice of Market Research epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Practice of Market Research pdf epub mobi txt 电子书下载 2024

图书描述

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Although shorter than many market research books, this offers a well-rounded overview, good coverage of both qualitative and quantitative aspects of market research and particularly strong coverage of research design, questionnaire design, sampling and research ethics. This book is linked to The Market Research Society and has plenty of real life examples from big-name companies such as McDonalds and Levis as well as governments and charities. The author's depth of insight and experience of the real world of market research is evident throughout this book.

The Practice of Market Research 下载 mobi epub pdf txt 电子书