Book & CD-ROM. The import and export business is not just for Goliath corporations. An individual armed with the right information can get in on this enormous industry. It is big business these days. In 2007 alone, American companies will export $772 billion in merchandise to over 150 foreign countries. Billions of dollars in merchandise and goods are being exchanged each day in the global marketplace. These products are bought, sold, represented, and distributed somewhere in the world on a daily basis. While basically any country can offer opportunities for import export trade, Canada, Mexico, Japan, and China have topped the trading chart for the past two decades. In the last few years, countries in the former Soviet Union and South America have become major players. Compared to other businesses, however, import export companies have a very low start-up cost. You do not need any special license or degree; what you need to succeed is the expert advice presented in this new, comprehensive manual. This is a business you run from home, and travel is mostly optional. This guide provides readers with an understanding of the basic concepts of international trade and will help you navigate the maze of international trade policies and regulations. This is a comprehensive and detailed study of the business side of the import export business. You will learn everything from the initial start-up decisions to working with U.S. and foreign companies. If you are investigating opportunities in this type of business, you should begin by reading this book. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft(r) Word) and about basic cost control systems, commercial terms, documentation, trade agreements, trade shows, cultural issues, customs and market research, the latest information on government regulations, tax laws, customs requirements, shipping procedures, how to represent U.S.-based companies, copyright and trademark issues, product pricing, distribution systems, custom brokers, international documentation, branding, foreign-trade leads, management, legal concerns, sales and marketing techniques, and pricing formulas. You will learn how to set up computer systems to save time and money, how to meet IRS requirements, how to manage and train employees, how to generate high profile public relations and publicity, and how to implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers, as well as ways to increase sales and have customers refer others to you. Successful import export experts will appreciate this valuable resource and reference it in their daily activities as a source of ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can easily be applied to their operations. The companion CD-ROM contains all the forms found in the book, as well as a sample business plan you can adapt for your own use.
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说实话,我对商业书籍一向抱持着谨慎的态度,因为很多所谓的“秘籍”读完后发现无非是些老生常谈,或者作者把自己成功的个例包装成了普适的真理。然而,这一本给我的感觉截然不同,它的深度和广度都超出了我的预期。我最看重的是它对于市场细分和供应商筛选的独到见解。作者似乎对不同国家和地区的商业生态有着深入的田野调查经验,他不仅仅停留在告诉你“要找好供应商”,而是详细列举了评估供应商可靠性的多个维度,从生产能力、质量控制体系到社会责任标准,每一项都有具体的检查清单可循。翻阅那些关于合同谈判的章节时,我甚至感觉自己仿佛坐在谈判桌的另一端,作者提供的那些应对策略和话术,非常具有实操性,它们并非教你如何咄咄逼人,而是强调建立长期互信合作关系的重要性。这本书的文字风格带着一种沉稳的老派精英气质,用词精准,逻辑严密,让人无法轻易挑出毛病。它成功地在宏观的市场趋势分析和微观的日常操作指导之间找到了一个完美的平衡点,确保读者在了解大方向的同时,也不会在执行层面迷失方向。
评分这本书的阅读体验是极其流畅且富有启发性的,它成功地将“商业策略”与“日常行政管理”这两个看似分离的领域完美地结合在一起。我最欣赏的一点是,作者对于“建立你的专业网络”这一环的重视程度。他用了专门的章节来论述如何有效利用贸易协会、行业展会,乃至领英(LinkedIn)这样的专业平台来拓展业务触角,这些建议是如此具体,甚至提到了如何准备一份能抓住潜在合作伙伴眼球的“电梯推销”稿。这让我明白,贸易的成功不仅取决于货物本身的质量和价格,更取决于人与人之间的连接效率。此外,在讨论到如何处理首次订单的付款和发货时,作者提供的多套备选方案,充分考虑了不同规模企业和不同信用等级客户的需求,体现了极强的灵活性和应变能力。这本书的价值在于,它不光教你如何“做”买卖,更教你如何“成为”一个专业的国际贸易人。它像是一个导师,在你迷茫时为你指明方向,在你遭遇挫折时为你提供冷静的分析和可行的后备方案,其内容之丰厚,绝对是物超所值。
评分我必须承认,在决定购买这本书之前,我曾在网上做过大量的对比,市面上同类书籍多如牛毛,但很多都显得肤浅或侧重于某一特定国家。而这本书的价值恰恰在于其全球视野和整体性框架的构建。它不像某些出版物那样,热衷于讲述发大财的故事,而是专注于“如何系统化地搭建一个可持续的业务模型”。特别是它对于税务和法规遵从性的阐述,非常详尽且不含糊其辞,清晰地划分了不同司法管辖区的关键要求,这对于避免日后的法律风险至关重要。书中的案例分析虽然没有点出具体公司名称,但其描述的场景却异常真实,仿佛我亲身经历过那些与海关官员周旋、与远方客户价格拉锯的场景。作者的笔触十分沉稳,语气中透露着一种对行业严肃性的尊重,没有一丝浮躁。这种严谨的态度,让我在面对复杂的国际贸易文件时,能够更加从容不迫,因为我知道,我手中握着的不是一本泛泛而谈的指南,而是一部细致入微的操作手册,每一步都有据可依。
评分这本厚重的家伙,初次捧在手里时,那种纸张的质感和油墨的香气,就让人感到一股扑面而来的实用主义气息。我是在一个关于全球贸易的论坛上偶然看到有人推荐的,当时我正对着一堆零散的资料感到头晕目眩,迫切需要一个结构化的指南。这本书的排版非常清晰,图表的使用恰到好处,不像有些商业书籍那样堆砌晦涩的理论,而是像一位经验丰富的前辈,在你耳边娓娓道来每一步需要注意的细节。特别是关于国际物流和清关流程的那几章,简直是救命稻草,它没有用那些让你望而生畏的法律术语去吓唬人,而是用一种近乎傻瓜式的分解步骤,把那些原本让人觉得无比复杂的环节,梳理得井井有条。我尤其欣赏作者在风险管理部分所花费的心思,他没有粉饰太平,而是直白地指出了新手最容易在哪里栽跟头,例如汇率波动、合同欺诈以及文化差异导致的沟通障碍,这些都是书本之外的“潜规则”,能被如此坦诚地揭示出来,实属难得。这本书更像是一份操作手册,而不是空洞的宣言,它提供的不是“你应该做什么”的哲学思辨,而是“具体如何操作”的工具箱,对于我这种渴望快速入门并付诸实践的人来说,它提供了坚实的信心支撑。
评分自从接触到这本著作后,我发现自己看待国际贸易的视角发生了微妙的转变。过去,我总觉得进出口贸易是一个被大公司垄断的领域,充满了壁垒和高昂的门槛。这本书像一把精准的凿子,一点点地凿开了这种认知上的坚冰。作者极其擅长将复杂的金融工具——比如信用证、保理等——用最直观的方式解释清楚,甚至配有流程图,让这些原本高高在上的金融概念变得可以被普通创业者所掌握和运用。更令人惊喜的是,它并没有回避新时代的挑战,比如数字化转型对传统贸易模式的冲击。书中有一部分内容专门探讨了如何利用新兴的电商平台和跨境支付系统来优化供应链效率,这部分内容显示出作者紧跟时代脉搏,而不是停留在十年前的贸易模式中固步自封。读完后,那种“我也能做到”的信念感是油然而生的,这绝不是廉价的鸡汤可以比拟的,而是基于对具体挑战有了解决方案的底气。对我来说,它更像是一份经过时间检验的、不断迭代的实战指南,而非一次性的知识灌输。
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