Far from being a fashion monograph, this book "images" Paul Smith's brain on to the page, presenting original and often humorous thoughts and ideas in shop windows, in advertising campaigns, in photographs and souvenirs brought back from world travels that became the inspiration for the look of the season. In addition to texts and images by Paul Smith himself, collaborations include: an account of his teenage obsession with cycling by Richard Williams, sports writer on the "Guardian"; a fiction by celebrated novelist James Flint; interviews with neuroscientist Dr Semir Zeki and curator Hans-Ulrich Obrist; two posters; and "The Bunny", a comic book within the book, complete with a cryptic crossword, puzzles, a fold-out board game and illustrations by various acclaimed artists and designers.

Paul Smith is the most successful fashion designer in British history. Still independently owned, Paul Smith's clothing label has an annual revenue of over $300 million. In 1991, he was awarded the British Designer for Industry Award. For the past three years he has been named "GQ's" Designer of the Year. For services to fashion design, he was knighted, Sir Paul Smith, in 2000. He was the subject of an exhibition called True Brit at the Design Museum London, which traveled to Japan. --This text refers to an out of print or unavailable edition of this title.