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Marketing Research pdf epub mobi txt 电子书下载 2024

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Kolb, Bonita

2008-4

312

$ 68.87

9781412947978

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发表于2024-11-23

Marketing Research epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Research pdf epub mobi txt 电子书下载 2024

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Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.

Marketing Research 下载 mobi epub pdf txt 电子书