Statistics for Marketing and Consumer Research pdf epub mobi txt 电子书下载 2024

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Mazzocchi, Mario

2008-6

432

$ 79.10

9781412911221

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发表于2024-05-18

Statistics for Marketing and Consumer Research epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Statistics for Marketing and Consumer Research pdf epub mobi txt 电子书下载 2024

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Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots); and 136 multiple choice questions for tests. This is augmented by in-depth discussion of topics including: sampling - data management and statistical packages; hypothesis testing; cluster analysis; and, structural equation modelling.

Statistics for Marketing and Consumer Research 下载 mobi epub pdf txt 电子书