Interactive Services Marketing pdf epub mobi txt 电子书下载 2024

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Fisk, Raymond P./ Grove, Stephen J./ John, Joby

2007-8

304

1448.00元

9780618641802

图书标签: 路学习

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发表于2024-09-18

Interactive Services Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Interactive Services Marketing pdf epub mobi txt 电子书下载 2024

图书描述

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.

Interactive Services Marketing 下载 mobi epub pdf txt 电子书