Founded in 1866, by Henry Bergh, the American Society for the Prevention of Cruelty to Animals (ASPCA) was the nation's first animal welfare organization.Here, the authors recount how, after Bergh's death, the ASPCA's mission "to provide effective means for the prevention of cruelty to animals" drew committed men and women to continue the work. Just as Bergh preached kindness to children in the orphanages of old New York, his successors instilled caring attitudes through the new medium of television, and later through the Internet. From 1894 to 1994, the ASPCA handled animal control for New York, changing the image of "dog pounds" to "animal shelters" by introducing the concept of a professional staff. Just as Berg preached kindness to children in the orphanages of old New York, his successors instilled caring attitudes through the new medium of television, and later through the Internet. Marking the ASPCA's 140th anniversary, Heritage of Care brings the society's work history up-to-date. It is an insider's look at "Bergh's men" and "Bergh's women" of the 21st century.