Powerlines pdf epub mobi txt 电子书下载 2024

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Cone, Steve

2008-7

288

166.00元

9781576603048

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发表于2024-11-09

Powerlines epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Powerlines pdf epub mobi txt 电子书下载 2024

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Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)

Powerlines 下载 mobi epub pdf txt 电子书