Marketing Strategy pdf epub mobi txt 电子书下载 2024

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Walker, Orville C./ Mullins, John W.

2007

368

142

9780073529899

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Marketing Strategy epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Strategy pdf epub mobi txt 电子书下载 2024

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Book Description

ISBN-10: 0073529893 | ISBN-13: 978-0073529899 | Publication Date: 2007 | Edition: 6

Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. The book’s strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Marketing Strategy 下载 mobi epub pdf txt 电子书