Making Media Content pdf epub mobi txt 电子书下载 2024

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Fortunato, John A.

Routledge

2005-4-19

224

USD 105

Hardcover

9780805847482

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发表于2024-06-17

Making Media Content epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Making Media Content pdf epub mobi txt 电子书下载 2024

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Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.

This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.

Making Media Content 下载 mobi epub pdf txt 电子书