Marketing Communications Management pdf epub mobi txt 電子書 下載 2024


Marketing Communications Management

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Copley, Paul
Butterworth-Heinemann
2004-11
456
$ 73.39
Paperback
9780750652940

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发表于2024-11-08

Marketing Communications Management epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Marketing Communications Management epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Marketing Communications Management pdf epub mobi txt 電子書 下載 2024



圖書描述

"Marketing Communications Management: Concepts and Theories, Cases and Practice" makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship. It is especially tailored to the higher level needs of the final year student, offering an integrated, managerial approach. It includes a comprehensive global coverage of the topic, and wide range of examples, case studies and vignettes to bring the theory to life.

Marketing Communications Management 下載 mobi epub pdf txt 電子書

著者簡介

Paul Copley is Senior Lecturer in Marketing and Programme Leader for the MA Marketing, Newcastle Business School, Northumbria University. Formerly involved in publicity, marketing services and international product management in various industry contexts, he has taught widely on the subjects of marketing, marketing research, and marketing communications. Research interests include the role of semiotics in marketing, and marketing and marketing communications in SMEs.


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Marketing Communications Management pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
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