Strategic Marketing pdf epub mobi txt 电子书下载 2024

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David W. Cravens

McGraw-Hill Higher Education

2008-4-1

752

GBP 49.99

Paperback

9780071263351

图书标签: Marketing

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发表于2024-11-25

Strategic Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Strategic Marketing pdf epub mobi txt 电子书下载 2024

图书描述

"Strategic Marketing" 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

Strategic Marketing 下载 mobi epub pdf txt 电子书