This is Advertising pdf epub mobi txt 电子书下载 2024

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Williams, Eliza

2010-3

224

338.00元

9781856696470

图书标签: 案例广告 digital

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发表于2024-05-19

This is Advertising epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

This is Advertising pdf epub mobi txt 电子书下载 2024

图书描述

Advertising has changed. In today's world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desirable. No longer is a simple television advertisement enough; brands need to communicate with their audience through all different kind of media.

This is Advertising addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. Each deals with a key emerging trend—digital, branded, ambient, integrated, and self-initiated. Featuring in total over 80 projects as well as ten-in-depth interviews by a selection of leading advertising figures, it offers an insightful overview for students or anyone involved with or interested in the current world of advertising.

This is Advertising 下载 mobi epub pdf txt 电子书