具體描述
Get the Key to the Boardroom withPowerful Executive Presence! "This book can be a key aid in helping you make it to the next level! Greatcoaching for anyone who is even thinking of becoming an executive!" Marshall Goldsmith, New York Times bestselling author ofWhat Got You Here Won't Get You There "On the corporate battlefield a true leader's success is based upon his or her ability tocommunicate effectively, persuade others to follow a goal, and execute it. This leads tosuccess for all. When the stakes are high, you're well advised to read this book first." Scott A. Gaines, vice president, Hertz Corporation "If you are seriously looking to be perceived in the light you choose, Executive Presence isthe book that not only answers the question, but shows you how to apply the answers." Kevin Hogan, author of The Psychology of Persuasion "Harrison Monarth is a first-rate thinker who writes as clearly as he thinks.No matter where you are on the career ladder, Executive Presence will put youa step ahead of your competition." T. Scott Gross, author of Positively Outrageous Service "Most people know that to move up in your career, you need to have self-awareness andthe ability to manage the perceptions of those whose opinions count...Executive Presenceis your comprehensive guide to help you become more profi cient at self-marketing and theart of ethical persuasion to achieve your personal and professional goals." Larina Kase, PsyD, MBA, author of The Confident Leaderand coauthor of the New York Times bestseller The Confident Speaker About the Book An expert in coaching high-level players inthe art of perception management, HarrisonMonarth reveals the critical difference betweenCEOs and those of us who wish to beCEOs. It's not a matter of intelligence, connections,or luck. It can be summed up in twowords: executive presence. While most of us toil in obscurity and expectgreat things to follow, those on the path tocorporate leadership spend their time perfectingthe types of leadership communicationskills that generate respect and get others toshare their vision. They use these skills toestablish how they are perceived by others andto manage their reputation throughout theorganization. In other words, these soon-tobetop players have developed the presenceof an executive through careful imagemanagement-and they make sure they havethe goods to back it up. In Executive Presence, Monarth shows how youcan seize control of your own career using thesame skills. Inside, he explains how to: Accurately "read" people andpredict their behavior Influence the perceptions of others Persuade those of opposing viewsto your side Create and maintain a personal"brand" Manage and control your onlinereputation Perform damage control whenthings go wrong Monarth's conclusions aren't based solely onhis keen insight and extensive experience;they're the result of the latest scientifi c researchin interpersonal communication andhuman behavior. Talent and skills are important, but they alonewon't take you to the top of your organization.People reach highly infl uential positionsbecause they deeply understand the powerof perception and know how to leverageit in their favor. The good news is, anyonewith the will to succeed can do it. ExecutivePresence provides all the techniques you needto take your career to the highest level ofany organization.
作者簡介
Harrison Monarth is the founder and president of GuruMaker, a global communications consulting firm that helps Fortune 500 executives, international politicians, and other high-level professionals shape events using the skills of persuasion, image management, and media leveraging. He is the coauthor of the New York Times bestseller The Confident Speaker.
目錄資訊
Chapter 1: The Natural Laws of Perception: How the People around You Perceive You and Your Messages
•What You’re Up Against: Filters, Lenses and Other Influencers that Distort Your Message
•How Messages and Signals Enter Our Awareness
•How to Communicate for Maximum Impact and Accurately Transmit the Message
•Perceptual Acuity: How to Accurately Perceive Messages from Others
PART ONE: Influencing People and Events – The Foundation for Success in All Communication
Chapter 2: Developing Your Social Intelligence •Social Intelligence: Buzz Word or Survival Skill?
•Doing a 360 - How to Effectively Assess Your SIQ (Social Intelligence Quotient)
•The 7 Keys to Social Intelligence
•How to Boost Your Social Intelligence Quotient in Only 7 Days
Chapter 3: How to Read People and Predict Behavior
•The Top 5 Myths About Interpreting Human Behavior
•How to Become a Human Message Decoder
•Learn How the Pars-Pro-Toto Principle Can Help You Avoid Misjudging Others
•How to Avoid Being Blinded by the Halo-Effect
•Mastering Values and Criteria Analysis to Find Out What Matters to Someone Else
•Secrets from the FBI's files: Catching Liars in the Act
•What Are They Really Thinking? Become an Expert at Reading Body Language
Chapter 4: Engineering Buy-in and Gaining Compliance
•Getting Their Attention and Keeping It – Why It's Harder Than You Think, and What You Can Do
•What You Need to Know About How People Really Make Decisions
•Understanding Human Desire, and How It Can Help You Get What You Want
•Establishing a Strong Interpersonal Connection With Just About Anyone
•How to Inspire and Motivate People for the Long Haul
Chapter 5: Master the Art of Storytelling for Personal and Professional Success
•Why People Are Influenced by Stories
•How to Load Stories with the Key Emotional Ingredients and Engage an Audience's Emotions Through the Story
•Learn to Structure Stories for a More Powerful Effect on Your Listeners
•Use Stories to Inject Humor and Likeability Into Your Communication: Yes, You Can Become Funnier
•Enlivening Your Speeches with a Fitting Personal Story
•The 5 Storytelling Techniques That Help You Convey Complex Ideas Easily and Persuasively
•How You Can Use Stories to Motivate Your Audience to Support Your Goals
Chapter 6: Shortcuts to Influence - The Secrets to Changing Behaviors and Attitudes Fast
•Can You Persuade Without Manipulating? Recognizing Attempts at Manipulation in Yourself and Others
•Navigating the Gray Areas of Persuasion and Influence
•Powerful Insights into What Makes People Change Their Behaviors, Attitudes and Beliefs
•Ten Powerful Techniques You Can Use Right Away to Get What You Want Without Violating Your Conscience
Chapter 7: Secrets to Managing Interpersonal Conflict and Improving Strained Relationships
•Common Causes of Interpersonal Conflict
•How to Recognize and Prepare for Brewing Conflicts
•Good Conflict vs. Bad Conflict
•Ten Powerful Ways to Resolve Negative Conflict, Restore Harmony and Strengthen Interpersonal Rapport
•Don't Be All Ears – The Fine Art of Listening
•How to Use the Power of Empathy to Build Relationships
•How to Nurse a Strained Relationship Back to Health
Chapter 8: How to Hold the Conversations Nobody Wants to Have
•The Anatomy of a Difficult Conversation
•Preparing Effectively for the Difficult Conversation
•Why a Clear Objective Will Make Your Conversations Stronger and Obtain Results
•How to Deal with Emotional Outbursts and Negativity in Conversations
•How to Ask the Questions that Build Receptivity and Trust
•Voice Power: Why Your Vocal Tonality Can Mean The Difference between Conversation Success and Failure
•How to Use Body Language to Send a Message of Compassion, Empathy and Respect
•How to Summarize Your Conversations for Maximum Impact and Positive Conclusions
PART TWO: A Brand Is a Promise – What Does Your Personal Brand Say?
Chapter 9: Why Self-branding Is No Longer a Choice: And What Your Brand Says About You
• The Difference Between Random and Controlled Branding
•Start Thinking “You, Inc.”
•How to Develop Yourself Into a Compelling Brand
•How to Maintain and Grow “You, Inc.” and Build on Your Success
•What to do When Your Personal Brand Takes a Hit
Chapter 10: Branding 2.0: How to Use the Internet to Build and Expand Your Personal and Professional Brand
•Have You Heard of Tela Tequila and Dan Cook? Two Case Studies on How Real-World Superstars Are Created Online
•How You Can Take Advantage of Social Media like YouTube, MySpace, Facebook and Others While Avoiding the Traps
•The Future Is Archived: How to Build a Consistent Brand that Keeps Building on Itself
•How to Come Up With New Ideas that Keep Your Brand Humming Online
PART THREE: The Age of 24-hour Media – If You’re Not “On,” You’re Out
Chapter 11: How the Media Creates Meaning in the Minds of Your Audience: Powerful Messages and the Art of Spin
•Learn from the Strategies of Top Communications Professionals
•Spin: Why There Is No Such Thing as Unbiased Communication, and How Everything We Say Creates Meaning
•Lessons in Spin from Frank Luntz, Wal-Mart, and BP
•Practicing the Art of Spin: Your Turn to Create Meaning via the Persuasive Rewriting Exercise
Chapter 12: How to Use the Media to Enhance Your Reputation and Raise Your Profile
•Why You Need the Media
•Know the Objectives: Yours and Theirs
•Choosing the “Right” Media to get Your Message Out
•It’s a Sound-byte World: How to Craft Compelling Quotes and Messages That Cut Through the Noise and Stand Out
•Can You Play in the Big League? How to Get on CNN, Oprah and TODAY Even When You’re Just Starting Out
•How to Master the Art of Q & A: Top Ten Techniques for Responding to Difficult Questions and Enhancing Your Credibility
•Turning the Tables: How to Take Control of a Media Interview that Has Veered Off Course
•What Questions to Ask Prior to the Interview
•The Importance of Grooming and Outfit
Chapter 13: Top 10 Secrets for Success with the Media
•Everything You Need to Know to Turn Media Opportunities into Public Relations and Business Success
PART FOUR: Reputation Management – Your Good Name Is All You Have
Chapter 14: You’ve Been Googled – What’s the Verdict?
•How the Innocent Can Take a Beating on Google: a Case Study
•Why the Search Engines Can Make or Break Your Reputation and What You Can Do to Influence Public Perception
•The Top 10 Most Common Mistakes People Make to Sabotage Their Reputation How You Can Avoid Them
Chapter 15: Reputation Management 2.0
•The Top 5 Misconceptions About a Crisis Situation and Major Threats to Your Reputation
•Crisis Intelligence 101: How to Recognize the Many Faces of a Potential Crisis
•Dealing with a Crisis: How to Prevent the Smoke from Becoming a Fire
•Reputation in Peril: Quick Steps to Effective Crisis Management
•Top Strategies to Protecting Your Good Name
•Crucial Lessons from Movers and Shakers in the World of Politics and Business
Chapter 16:When the Damage Is Done – Repairing Your Reputation, Regaining Credibility and Trust
•Objectively Assessing the Damage
•Why You Need to Know Exactly Who Got Hurt, How and Why
•How Rumors Are Created and How You Can Stop Them Before they Spin Out of Control
•How to Identify Allies and Strategic Partners for Your Comeback
•Designing Your Credibility Comeback Plan Step-by-Step – Ten Secrets to Rebuilding Your Credibility
•You Can't Go Back – How to Reposition Yourself for Future Success
•How to Keep the Trust You’ve Worked So Hard to Get
Conclusion
· · · · · · (收起)
讀後感
用戶評價
**溝通的深度革命：從“說服”到“共鳴”的轉變** 我讀過許多關於演講和談判技巧的書，它們大多側重於邏輯的嚴密性和修辭的華麗。然而，《職場影響力》在這方麵展現瞭截然不同的哲學——它強調的是“情感連接的架構”。作者認為，在信息唾手可得的時代，純粹的邏輯論證很容易被淹沒，真正能打動人心、促成閤作的，是能夠引發聽眾“內心共鳴”的敘事方式。書中用大量的篇幅探討瞭“脆弱性”的力量。這聽起來可能很矛盾，但作者論證得非常有說服力：適當地展示自己的不完美或曾經的失敗，反而能建立起更深層次的信任基礎，因為這錶明你是一個真實、可信的人，而不是一個無法接近的“完人”模闆。我的閱讀體驗是，仿佛有一麵鏡子照齣瞭我過去溝通中的僵硬和防禦性。我開始嘗試在重要的溝通中，不再急於展示我的“正確性”，而是先努力理解對方的立場和潛藏的情緒。這種從“我想要你相信什麼”轉變為“我理解你的顧慮”，帶來的溝通效果是立竿見影的。這種轉變不僅讓我的提案更容易被接受，更重要的是，它極大地降低瞭人際交往中的摩擦成本。這是一本關於如何真正“被聽到”的書，它教你如何用人性化的方式去駕馭復雜的溝通場景。
评分**長期主義的視野：培養一種內在驅動的恒久力量** 最讓我感到震撼的是，這本書將“影響力”定義為一種需要持續投資和維護的“資産”，而不是一次性的成就。它拒絕瞭“一勞永逸”的成功觀，轉而倡導一種長期的、復利式的個人品牌建設。作者深入分析瞭那些具有持久影響力的領導者，發現他們的共同點在於，他們總是緻力於超越眼前的項目需求，去培養一項或幾項能夠隨著時間推移而增值的核心能力。書中用“能力杠杆化”的概念來解釋這一點：與其平均用力地提升十種技能，不如將主要精力集中在兩到三種具有高度遷移性和稀缺性的能力上，讓它們像滾雪球一樣積纍價值。這種務實而又富有前瞻性的建議，讓我不再為眼前的 KPI 所睏擾，而是開始審視我五年後的核心競爭力在哪裏。書中還特彆提到瞭“聲譽的維護”，它將聲譽描述為一種極度脆弱的、需要精細化管理的“數字遺産”。每一次的承諾兌現、每一次的危機處理，都在為你未來的影響力賬戶增加或扣除價值。這種宏大而又細緻的視野，使得整本書的基調非常穩健，它不是教你如何快速贏得一場戰役，而是教你如何贏得整個戰爭。對於那些真正渴望在職業生涯中留下印記的人來說，這本書提供的是一張通往未來成就的藍圖。
评分**體驗一場思維的盛宴，領悟職場潛能的真正含義** 拿到這本《職場影響力》時，我原本以為它會是那種老生常談、堆砌空洞理論的成功學讀物，但閱讀過程卻完全顛覆瞭我的預期。作者似乎擁有一種罕見的洞察力，能夠穿透職場錶象的迷霧，直擊那些決定一個人能否真正脫穎而齣的核心要素。書中沒有提供快速緻富或一夜成名的秘訣，相反，它引導你進行一場深刻的自我審視。我特彆欣賞其中關於“非語言溝通”的章節，它並非簡單地羅列手勢或眼神接觸的重要性，而是深入剖析瞭肢體語言如何反映一個人的內心信念和準備程度。例如，書中提到，一個真正有影響力的領導者，其身體的“開放性”不僅僅是禮貌，更是一種對信息的接納和對團隊的信任傳遞。這種細膩的分析，讓我開始重新審視自己在會議中的站姿、握手時的力度，以及在辯論時占據空間的方式。更重要的是，這本書強調瞭“一緻性”——你的言語、行為和內在感受必須形成一個無縫的整體。這對我這樣一個過去常常因為過度緊張而顯得言行不一的人來說，提供瞭極具操作性的指導。我感覺自己仿佛請瞭一位頂級的形象顧問和一位資深的心理教練同時為我服務，他們不是在教我如何“扮演”一個有影響力的人，而是在幫助我挖掘並強化那個本來就存在、隻是被壓抑的自信版本。這本書的價值在於它提供瞭一套可內化的框架，而非一堆臨時的技巧，讀完後，我感到我的職場對話變得更加沉穩，決策過程也更加果斷。
评分**洞悉權力結構的藝術：理解組織脈絡的無形力量** 這本書的精彩之處在於，它並未將職場局限於個人技能的提升，而是將視野拓寬到瞭組織動力學和權力結構分析。如果說前幾章是在教你如何打造一把鋒利的“劍”，那麼這部分內容則是在教你如何理解“戰場”的地理和風嚮。作者對“非正式影響力網絡”的解析，簡直就是一堂生動的社會學課程。他指齣，正式的組織架構圖往往隻反映瞭紙麵上的匯報關係，而真正能推動項目、解決危機的力量，往往潛藏在那些非正式的信任鏈條和信息交換路徑中。書中提教導讀者如何像人類學傢一樣去觀察和繪製自己所在組織的“影響力地圖”，識彆齣那些雖然沒有頭銜，卻能一言九鼎的關鍵人物。這種分析視角，讓我對自己所在公司的決策流程有瞭前所未有的清晰認識。過去，我對一些突如其來的政策轉嚮感到睏惑不解，現在我能透過現象看到背後那些相互博弈的利益相關者。更令人欽佩的是，作者強調瞭“影響力”的道德責任，提醒讀者，理解權力結構的目的不是為瞭操縱他人，而是為瞭更有效地推動積極的變革。這種高屋建瓴的視角，讓這本書的厚度和深度遠超一般的管理指南，它真正教會瞭我如何在復雜的係統中“有效行動”，而不是僅僅“努力工作”。
评分**從“忙碌”到“高效”：重塑時間與精力的分配哲學** 很少有書籍能夠如此坦率地揭示“效率陷阱”的本質。許多自我提升類書籍會告訴你如何把日程錶塞滿，如何優化番茄工作法，但《職場影響力》卻提齣瞭一個顛覆性的觀點：真正的職場影響力並非來自於你處理瞭多少瑣事，而是你敢於**不去做**哪些事情。作者在討論時間管理時，引入瞭一個關於“注意力貨幣”的概念，這個比喻極為精妙。我們習慣於用時間來衡量價值，但實際上，在信息爆炸的時代，最稀缺的資源是深度專注的“注意力”。書中詳細闡述瞭如何識彆那些消耗你注意力，卻對長期目標毫無貢獻的“低價值噪音”，並提供瞭一套係統性的方法來建立健康的“邊界感”。我記得其中一個案例分析，關於一位高管如何通過每月主動拒絕參加兩場不必要的跨部門會議，反而贏得瞭更多尊重和更清晰的戰略製定時間。這對我觸動極大，因為我過去常常因為害怕被貼上“不閤作”的標簽而盲目地參與瞭太多低效的溝通。這本書的行文風格非常冷靜且充滿智慧，它不煽動情緒，而是像一位經驗豐富的朋友，帶著你一步步拆解那些自我設限的思維定勢。讀完之後，我不再將“日程錶排滿”視為成功的標誌，而是將“能夠從容拒絕”視為掌控自己職業生涯的最高體現。這不僅改變瞭我的工作方式，也極大地改善瞭我的工作與生活平衡。
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