Global Marketing and Advertising pdf epub mobi txt 電子書 下載 2024


Global Marketing and Advertising

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de Mooij, Marieke
Sage Publications, Inc
2009-05-28
344
USD 56.95
Paperback
9781412970419

圖書標籤: 廣告  communication  Multimodality  Jerry   


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发表于2024-12-23

Global Marketing and Advertising epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Global Marketing and Advertising epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Global Marketing and Advertising pdf epub mobi txt 電子書 下載 2024



圖書描述

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, "Global Marketing and Advertising, Third Edition", offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. In this Third Edition, author Marieke de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global branding and marketing communications. New and continuing features cover new topics, including global public relations, culture and the media, and culture and the Internet, along with more extensive coverage of consumer behaviour. The book helps companies define cross-cultural segments to better target consumers across cultures; shows how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy; includes both recent and classic advertising examples from various parts of the world; demonstrates the centrality of value paradoxes to cross cultural marketing communications; and, uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Instructor Resources on CD, including discussion questions, PowerPoint slides, illustrations from the book, sample test questions, and video clips are available to lecturers.

Global Marketing and Advertising 下載 mobi epub pdf txt 電子書

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Global Marketing and Advertising pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

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文化差異影響廣告內容及拍攝手法等等,還是挺有趣的。

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文化差異影響廣告內容及拍攝手法等等,還是挺有趣的。

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文化差異影響廣告內容及拍攝手法等等,還是挺有趣的。

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文化差異影響廣告內容及拍攝手法等等,還是挺有趣的。

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文化差異影響廣告內容及拍攝手法等等,還是挺有趣的。

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