"Enchanting a Disenchanted World, Third Edition" is about Disney, about malls, about Cruise Lines, Las Vegas, the World Wide Web, Planet Hollywood, Credit Cards, and all other ways we now consume. Its thesis is that our society has undergone fundamental change because of the way and the level at which we consume. In the process of taking capitalism to a new level, we have created new 'cathedrals' of consumption (places which enchant us in order to stay longer and consume more), but these 'places' of consumption (whether in our home or at the mall or in cyberspace) are in a constant state of 'enchanting the disenchanted' because their rational qualities are both necessary and deadening at the same time, in a constant state of 'luring' us through new 'spectacle'. In the process of understanding this paradox of (post) modern life, readers understand how the classic social theorists from the past (Marx and Weber) are still very relevant to understanding this social development, as are the post-modern theorist (Beaudrillard and Focault) as well. The recent economic recession will be discussed throughout the book. There are no other 'trade-like' books appealing to undergraduates, which combine this ability to connect the 'everyday world' of the '20-something consumer' with sociological analysis. "Enchanting a Disenchanted World" is a unique analysis of the world of consumption, especially the settings in which consumption takes place, of interest to students, laypeople and scholars alike. The impact of the current global recession will be discussed throughout the text. The book offers rich detail on consuming in such places as Las Vegas, Disney World, on cruise ships, in Wal-Mart, at McDonald's, and, new to this edition, on the Web. A wide range of theoretical perspectives - Marxian, Weberian, critical theory, postmodern theory - are employed, as well as a number of concepts such as hyperconsumption, implosion, simulation, time and space to show students how sociological theory can be applied to everyday phenomena.

喬治·瑞澤爾（George Ritzer），男，生於1940年，美國著名社會學傢，馬裏蘭大學社會學係傑齣教授。主要代錶作有《社會學：一門多元範式的科學》（1975年）、《古典社會學理論》（1992年），《社會的麥當勞化》（1993年）、《錶達美國：全球***社會之評論》（1995年）、《後現代社會理論》（1997年）、《當代社會學理論及其古典根源》（2003年）、《虛無的全球化》（2004年）等。多部著作被世界眾多知名高校選作教材，並在世界範圍內被譯為多種語言文字齣版發行。

羅建平，男，1975年齣生，河南商城人，哲學博士。現任華僑大學哲學與社會發展學院副院長、副教授、碩士生導師。1997年畢業於河南師範大學政治教育係，獲文學學士學位；2005年畢業於華僑大學人文與公共管理學院，獲哲學和法學雙碩士學位；2007-2010年在中國人民大學哲學院攻讀博士學位；2012-2013年在美國馬裏蘭大學社會學係訪學。主要從事消費哲學和消費社會學研究。在《哲學研究》《教學與研究》《東南學術》等雜誌發錶論文10餘篇。