More Guerrilla Marketing Research pdf epub mobi txt 电子书 下载 2024


More Guerrilla Marketing Research

简体网页||繁体网页
Robert J. Kaden
Kogan Page
2009-10-28
341
USD 29.95
Hardcover
9780749455477

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发表于2024-09-30

More Guerrilla Marketing Research epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

More Guerrilla Marketing Research epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

More Guerrilla Marketing Research pdf epub mobi txt 电子书 下载 2024



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More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The follow-up to Guerrilla Marketing Research , this book destroys the myth that only big companies can afford marketing research. It focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can do it. More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. Reviews of the first edition: [A] great addition to the guerrilla marketing’ books designed to give practical advice to smaller and medium-sized businesses. Choice

In simple, layman’s terms, outlines successful strategies that even the smallest businesses can implement.” Kirkus Reviews [A] practical guide for the nonprofessional researcher.” Journal of Economic Literature [A] very good primer on the subject.” Library Journal

More Guerrilla Marketing Research 下载 mobi epub pdf txt 电子书

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