小哈图书下载中心

Understanding Consumer Decision Making pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

Reynolds, Thomas J.; Olson, Jerry C.;

Lawrence Erlbaum

2001-06-01

472

USD 65.00

Paperback

9780805817317

图书标签:

喜欢 Understanding Consumer Decision Making 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-23

Understanding Consumer Decision Making epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Understanding Consumer Decision Making pdf epub mobi txt 电子书下载 2024

图书描述

Product Description

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.

This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.

Understanding Consumer Decision Making 下载 mobi epub pdf txt 电子书