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Public Relations pdf epub mobi txt 电子书下载 2024

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Dennis L. Wilcox

Pearson

2009-5-14

704

USD 121.40

Paperback

9780205626229

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发表于2024-09-19

Public Relations epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Public Relations pdf epub mobi txt 电子书下载 2024

图书描述

Comprehensive and current, Public Relations: Strategies and Tactics, Ninth Edition helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. Public Relations: Strategies and Tactics combines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages you to think about creative uses of new media. The Study Edition offers an additional bonus: perforated chapter quizzes.

Public Relations 下载 mobi epub pdf txt 电子书