Tourism Promotion and Power pdf epub mobi txt 電子書下載 2024

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Nigel Morgan

Wiley

1998-10-22

272

USD 185.00

Hardcover

9780471983415

圖書標籤: 旅遊研究人類學

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发表于2024-11-04

Tourism Promotion and Power epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Tourism Promotion and Power pdf epub mobi txt 電子書下載 2024

圖書描述

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought–provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

Tourism Promotion and Power 下載 mobi epub pdf txt 電子書