The Public and the National Agenda pdf epub mobi txt 電子書下載 2024

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Wayne Wanta

Lawrence Erlbaum

1997-06-01

200

USD 20.95

Paperback

9780805824612

圖書標籤: communication politics

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发表于2024-12-24

The Public and the National Agenda epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

The Public and the National Agenda pdf epub mobi txt 電子書下載 2024

圖書描述

Focusing on the agenda-setting function of the news media from an information processing standpoint, this volume examines how individuals expose themselves to news media content and how this content translates into issue salience. It utilizes the individual as the unit of measurement. Many agenda-setting studies have used the issue, rather than the individual, as the unit of measurement. By employing an "agenda-setting susceptibility" index, the book details how individuals who actively process information in the news media are most susceptible to agenda-setting effects. Merging agenda-setting with research in information processing and uses and gratifications, it proposes and tests a causal model of media agenda-setting influences by examining demographics, psychological factors, and behavioral variables of individuals.

The Public and the National Agenda 下載 mobi epub pdf txt 電子書