Strategy

Strategy pdf epub mobi txt 电子书 下载 2026

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出版者:
作者:David McKean
出品人:
页数:232
译者:
出版时间:2009-4
价格:203.00元
装帧:
isbn号码:9780273719908
丛书系列:
图书标签:
  • 战略
  • 管理学
  • 商业
  • 领导力
  • 决策
  • 竞争
  • 规划
  • 分析
  • 组织
  • 创新
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GET THE RESULTS YOU WANT IN STRATEGY. FAST. Most managers will be involved in creating strategy at some point in their career and typically, the more senior you become, the more time you will spend on formulating plans for the future. To move up the business ladder, you will need some background in some of the more common strategic techniques. But be careful not to overdose on the theory, as this can get in the way of the more valuable activities of strategy, namely: good networking, crisp planning and effective implementation. Fast Track to Success: Strategy approaches strategy from a highly practical standpoint. It shows you how to enhance your strategic contribution by building an understanding of what strategy is; contributing to the development of effective strategy, and leading the process to create and implement a strategic plan. This practical, career-oriented book gets you up to speed on strategy quickly. It demystifies strategy and talks you through everything you need to know about strategic thinking and planning. It gives you: *Strategy in a nutshell - a series of frequently-asked-questions to give you a concise overview of the subject *The top 10 tools and techniques you can use to help you develop your approach to strategy *Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team *Advice on leading your team how to decide your leadership style and build your team *Tips on how to progress your career, whether it's your first 10 weeks in the job or whether you're looking to get right to the top Don't get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.fast-track-me.com. EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER The Fast Track books provide you with a complete resource to get ahead as a manager faster. They bring together the latest business thinking, cutting edge online material and all the practical techniques you need to fast track your career. Specially designed to help you learn what you need to know and to develop the skills you need to get ahead, each book is broken down into 4 key areas: *Awareness - find out where you are now and what you need to do to improve *Business building - the tools and techniques you need to build up your skills *Career development- learn the steps you should take now if you want to get ahead *Director's toolkit - tips to get you to the top. And make sure you stay there! Fast Track features include: *The Fast Track Top 10 a concise, cutting edge summary of the information you need to shine *Quick Tips and FAQs a short cut to practical advice from people who have been there before you and succeeded *Real life stories to give examples of what works and critically, what doesn't *Practical career guidance including a framework of objectives for your first 10 weeks in a new role *Expert Voices to give you the state of the art view from today's leading experts Visit the companion web-site www.Fast-Track-Me.com to learn more about the books and explore the business methods, tools and techniques contained in each book log on now to get on the Fast Track today. About the author David McKean is the managing director of IT Leaders Ltd, a leading provider of business strategy and technology leadership development. He has over 15 years experience of working with businesses all over the world to develop and implement strategy. Clients include Capita, Barclays, Accenture and AT&T as well as public sector organizations. The company has pioneered best-in-class processes in several management disciplines and designed software solutions to support them. 1994 David joined Cable & Wireless as the program director for the 3rd GSM license in France. Since that time, he has worked for several international blue chip companies in Russia, France, Asia and Holland, running large strategy development and business change programs. In Asia in particular, he worked closely with culturally diverse organizations, to help them build clear strategy to meet the priorities of the different stakeholders. It was this work that led him to recognize the real difficulties that companies have in developing a smart process for strategy that delivers real results. David is a regular conference presenter in Europe, the Middle East and Asia on strategy and technology leadership.

这本书名为《Strategy》一书,深入探讨了组织和团队在复杂环境中取得成功的重要策略与方法。它不仅帮助读者理解战略的核心概念,还引导他们掌握分析市场、竞争及资源配置的基本技能。这本书内容丰富,涵盖了从宏观经济视角到微观项目管理的多个层面,使得读者能够在各种情境下灵活运用其中的智慧。 书中详细介绍了战略制定的基本原则,包括明确愿景、设定目标与指标、评估外部环境及内部资源的匹配度。这些内容帮助读者建立清晰的思路,并在实际操作中找到方向。同时,书籍强调了数据驱动的决策方法,通过分析市场趋势、竞争对手动态和客户需求,为战略调整提供科学依据。 另外,这本书还注重实践应用,包含许多案例研究,展示了成功策略在真实项目中的具体实施过程。这些案例不仅丰富了理论知识,还为读者提供了宝贵的学习资源,使得他们能够更好地理解和执行所学内容。 书中还讲解了不同类型的战略,如企业战略、营销战略、运营战略等,并详细说明每种战略在具体实施中的注意事项与关键要素。这些内容帮助读者在面对多样化的挑战时,能够选择最合适的策略组合。此外,还有专门章节探讨了领导力与团队管理的重要性,强调了沟通、信任和激励在战略执行中的关键作用。 书籍中对创新思维与变革管理的讨论亦不容忽视,通过讲解如何识别并利用市场变化,为企业保持竞争优势提供了实用指导。读者可以从这些章节中汲取智慧,提升自身和团队应对不确定性的能力。 总体而言,这本书不仅是一本战略理论的集合,更是一套系统化、实用化的实践指南。它以清晰的逻辑与生动的案例,使得读者能够深入理解每一部分内容,并在实际工作中灵活应用。在复杂多变的商业环境中,这本书无疑是一个极具价值的学习和参考资料。通过阅读,读者将更好地掌握战略思维,提升决策能力与执行力,为实现个人和组织目标提供强有力的支持。

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