Sales

Sales pdf epub mobi txt 电子书 下载 2026

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出版者:
作者:John Mactear
出品人:
页数:232
译者:
出版时间:2009-4
价格:203.00元
装帧:
isbn号码:9780273721765
丛书系列:
图书标签:
  • 销售
  • 营销
  • 商业
  • 管理
  • 策略
  • 技巧
  • 客户
  • 成交
  • 业绩
  • 增长
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具体描述

GET THE RESULTS YOU WANT IN SALES. FAST. Today's successful salespeople sell solutions to their customers, rather than push products at them. To do this well you need a diverse range of skills. You need sharp business skills or else you'll make few or poor sales and negotiating skills for the same reason. You need to be an excellent communicator, have a healthy level of confidence and be able to develop a feeling of empathy and rapport with the people you meet as you pursue sales. You need to be able to understand your customer's needs and wants, design a tailored solution for them and explain exactly what benefits they will derive from it. Fast Track to Success: Sales helps you do this by giving you an overview of best practice in all aspects of sales, along with practical advice on how to lead and manage a sales team. This practical, career-oriented book gets you up to speed on sales quickly. It gives you: *Sales in a nutshell - a series of frequently-asked-questions to give you a concise overview of the subject *The top 10 tools and techniques you can use to help you develop your approach to successful selling *Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team *Advice on leading your team how to decide your leadership style and build your team *Tips on how to progress your career, whether it's your first 10 weeks in the job or whether you're looking to get right to the top Don't get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.fast-track-me.com. EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER The Fast Track books provide you with a complete resource to get ahead as a manager faster. They bring together the latest business thinking, cutting edge online material and all the practical techniques you need to fast track your career. Specially designed to help you learn what you need to know and to develop the skills you need to get ahead, each book is broken down into 4 key areas: *Awareness - find out where you are now and what you need to do to improve *Business building - the tools and techniques you need to build up your skills *Career development- learn the steps you should take now if you want to get ahead *Director's toolkit - tips to get you to the top. And make sure you stay there! Fast Track features include: *The Fast Track Top 10 a concise, cutting edge summary of the information you need to shine *Quick Tips and FAQs a short cut to practical advice from people who have been there before you and succeeded *Real life stories to give examples of what works and critically, what doesn't *Practical career guidance including a framework of objectives for your first 10 weeks in a new role *Expert Voices to give you the state of the art view from today's leading experts Visit the companion web-site www.Fast-Track-Me.com to learn more about the books and explore the business methods, tools and techniques contained in each book log on now to get on the Fast Track today. About the authors John is a Senior Management Consultant with Mercuri International, one of the world's largest sales consultancies. At Mercuri he is actively involved with selling as well as developing and delivering sales and sales management training workshops to companies across all industries around the world. He has 25 years experience in selling to SMEs as well as the world's largest multinationals in Europe, North America and the Middle and Near East. Having lived in North America for over 10 years, he brings the best in sales techniques from both sides of the Atlantic. He has worked in front line sales, led international sales teams and inspired third party distributors. John has also run international business redesign projects and has over five years in Marketing Director roles. He gained a B.Sc at Southampton University in 1981.

这本图书《Sales》的核心目标是系统地解析销售行业的各个方面,为读者提供全面而深入的知识框架。内容涵盖了从基础概念到高级策略的多层次探讨,详细描述了市场分析、客户需求识别以及实际销售技巧等关键环节。这本书以结构化方式呈现销售流程,帮助读者理解如何通过科学的方法提升客户粘性和转化率。其中,强调了数据驱动决策的重要性,通过具体案例说明理论在真实商业场景中的应用。此外,内容不仅包括传统销售模式,还引入了现代营销工具与数字化工具的使用,展示了当前行业的发展趋势。读者将通过这本书掌握从宏观市场环境到微观客户互动的全链条视角,从而更有针对性地制定有效的商业策略。 书中详细解析了不同销售方法的优缺点,探讨了如何在竞争激烈的市场中脱颖而出。通过对历史成功案例的剖析,读者可以学到许多宝贵经验,如建立信任、理解客户痛点以及灵活调整策略等。这些内容不仅具有理论深度,还结合实际操作指南,使得内容更易于应用。在探讨销售流程时,书中特别强调了细节的重要性,例如沟通技巧、谈判策略和售后服务的重要性,这些都是提升整体销售绩效的关键因素。 此外,该书还注重展示不同行业对销售模式的适应需求,例如B2B与B2C的差异化表现,以及全球市场中的文化与商业习惯影响。这种全面的视角帮助读者更好地理解销售不仅是交易,更是建立长效关系的重要过程。书中还特别设计了实操练习和思考题,鼓励读者将理论知识转化为具体行动,从而增强学习效果。 内容丰富且逻辑清晰,不仅适用于初学者,也能为有经验的从业者提供新的思路与启示。无论是企业管理层还是独立从业者,都可以通过阅读这本书,提升自身在销售领域的专业素养和实际操作能力。书中的每个章节都经过精心设计,旨在帮助读者构建清晰的商业思维框架,从而在复杂多变的市场环境中保持竞争优势。这本书不仅是一份知识的汇集,更是一段通向成功的引导之路。 通过对市场动态、客户行为以及销售工具的深入分析,读者将获得一套实用且可操作的销售方法,而非单纯的理论堆砌。这种平衡性内容设计,让学习过程更具吸引力和实际价值,使其成为任何希望提升商业能力的人的宝贵资源。书中每一个细节都经过深思熟虑,旨在为读者提供可信赖且有深度的知识支持,从而帮助他们在真实业务中应用这些理念。 总体来看,《Sales》不仅是一本探讨销售行业内复杂问题的文献,更是一份指导性指南,为读者提供了系统、科学和全面的学习路径。通过细致入微的内容布局,这本书能让读者从理论到实践无缝衔接,真正实现知识的转化和商业价值的提升。

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