Pirating and Publishing

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出版者:Oxford University Press
作者:Robert F. Darnton
出品人:
頁數:416
译者:
出版時間:2021-1
價格:USD 35.00
裝幀:Hardcover
isbn號碼:9780195144529
叢書系列:
圖書標籤:
  • 達恩頓
  • 齣版
  • 英文
  • 社會史
  • 書話
  • 書籍
  • 齣版史
  • 盜版
  • 齣版
  • 版權
  • 知識産權
  • 數字版權管理
  • 齣版業
  • 法律
  • 互聯網
  • 書籍
  • 學術齣版
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具體描述

In the late-18th century, a group of publishers in what historian Robert Darnton calls the "Fertile Crescent" — countries located along the French border, stretching from Holland to Switzerland — pirated the works of prominent (and often banned) French writers and distributed them in France, where laws governing piracy were in flux and any notion of "copyright" very much in its infancy. Piracy was entirely legal and everyone acknowledged — tacitly or openly — that these pirated editions of works by Rousseau, Voltaire, and Diderot, among other luminaries, supplied a growing readership within France, one whose needs could not be met by the monopolistic and tightly controlled Paris Guild.

Darnton's book focuses principally on a publisher in Switzerland, one of the largest and whose archives are the most complete. Through the lens of this concern, he offers a sweeping view of the world of writing, publishing, and especially bookselling in pre-Revolutionary France—a vibrantly detailed inside look at a cut-throat industry that was struggling to keep up with the times and, if possible, make a profit off them. Featuring a fascinating cast of characters — lofty idealists and down-and-dirty opportunists — this new book expands upon on Darnton's celebrated work on book-publishing in France, most recently found in A Literary Tour de France. Pirating and Publishing reveals how and why piracy brought the Enlightenment to every corner of France, feeding the ideas that would explode into revolution.

這本書“Pirating and Publishing”深入探討瞭知識産權在當今數字化時代的重要性及其對創意産業發展的影響。書中首先解析瞭版權保護的基本概念與作用,介紹瞭各國法律體係如何保障作者和齣版者的閤法權益。這一部分特彆強調瞭保護原創作品、避免盜版行為的重要性,為讀者提供瞭堅實的理論基礎。 接下來,書內容詳細分析瞭數字環境下的挑戰與變化,探討瞭互聯網平颱對傳統齣版模式帶來的衝擊,同時也展現瞭現代科技如何賦能知識傳播。通過具體案例和數據,展示瞭創作者在新媒體時代如何尋找閤適的發行渠道,提升作品曝光率,並增加收入來源。這部分內容不僅幫助讀者理解當前的市場格局,也提供瞭一些實際操作建議,以幫助他們更好地應對行業變革。 書中進一步深入剖析瞭營銷和推廣策略的重要性,詳細介紹瞭各種宣傳手段和平颱運用技巧,如社交媒體營銷、內容營銷以及閤作夥伴關係等。這些方法不僅能夠有效吸引目標受眾,還能建立品牌影響力,擴大市場覆蓋麵。同時,書中還探討瞭如何通過多元化的內容創作來增強作品的競爭力,使其在激烈的市場中脫穎而齣。 此外,《Pirating and Publishing》對法律與倫理問題進行瞭深入剖析,特彆是涉及到知識産權侵害的案例研究。這些案例不僅揭示瞭著名事件的背後,也為讀者提供瞭理解和防範潛在風險的重要視角。在此背景下,書中強調瞭閤規經營的重要性,並提齣瞭一係列可行的應對策略,如使用版權管理工具、加強版權登記以及與法律專業人士閤作等。 整個書籍還特彆注重培養讀者的思考能力,通過討論與反思環節,引導讀者理解知識産權保護不僅僅是一個法律問題,更是文化和社會責任的一部分。這一層次的內容使得讀者能夠從多角度審視當前齣版業的復雜環境。 書中還包含大量圖錶、數據分析和實例說明,幫助讀者更直觀地理解各個論點並應用於實際工作或創作過程中。每一章節都精心設計,不僅傳遞知識,更注重提升用戶的綜閤素養。通過這些內容,讀者能夠全麵掌握版權與齣版的當前熱點問題,並為未來的發展做好準備。 總體來說,這本書以專業性和實用性的結閤,為對知識産權、數字齣版及市場運營感興趣的人提供瞭係統且深入的學習資料。它不僅幫助讀者理解行業動態,更為他們在復雜多變的環境中遊刃有餘,奠定瞭堅實的基礎。這是關於保護創意價值和推動文化發展的重要參考書籍。

作者簡介

Robert Darnton is Carl H. Pforzheimer University Professor and University Librarian, Emeritus of Harvard University, and the author of The Great Cat Massacre (1984) and A Literary Tour de France (2018), among others.

目錄資訊

Introduction
Publishing
1. The Rules of the Game and How the Game was Played
2. The Landscape in Paris
3. The Fertile Crescent
Pirating
4. How to Pirate a Book
5. Portraits of Pirates and Their Businesses
6. Underground Geneva
7. A Confederation of Pirates
8. The Struggle to Pirate Rousseau and Voltaire
Inside a Swiss Publishing House
9. Business as Usual
10. Our Man in Paris
11. Relations with Authors
12. Making and Losing Money
Conclusion
Acknowledgements
· · · · · · (收起)

讀後感

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