International Marketing pdf epub mobi txt 电子书下载 2024

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Backhaus, Klaus; Buschken, Joachim; Voeth, Markus

2005-1

480

$ 90.40

9780333963883

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发表于2024-09-17

International Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

International Marketing pdf epub mobi txt 电子书下载 2024

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"International Marketing" is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the co-ordination of a company's different national marketing programmes. How can, for example, an exchange of marketing knowledge across borders add value to a company's position in other markets? What impact does the exchange of goods and information across borders by customers have? What effect can "going international" have on an international cost position? How can lead markets act as a guide to future developments in other countries? "International Marketing" takes a comprehensive look at all the underlying concepts, using a wealth of truly European examples and substantial case studies.

International Marketing 下载 mobi epub pdf txt 电子书