Business Market Management pdf epub mobi txt 电子书下载 2024

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Anderson, James C.; Narus, James A.

1998-11

448

$ 140.12

9780135226575

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发表于2024-11-23

Business Market Management epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Business Market Management pdf epub mobi txt 电子书下载 2024

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"Business Market Management" explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. This book reflects the principles and practices of the discipline, and--by presenting and conducting management practice research--strives to advance the field. It brings together venerable past thinking and leading-edge thinking to provide a progressive approach to managing business markets.

Business Market Management 下载 mobi epub pdf txt 电子书