New infotainment Technologies in the Home pdf epub mobi txt 电子书下载 2024

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Dholakia, Ruby R.; Mundorf, Norbert; Dholakia, Nikhilesh

Lawrence Erlbaum

1996-03-01

300

USD 95.00

Hardcover

9780805816266

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发表于2024-09-11

New infotainment Technologies in the Home epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

New infotainment Technologies in the Home pdf epub mobi txt 电子书下载 2024

图书描述

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.

This book provides one of the best introductions to complex issues such as:

* business forces that will shape "Home IT" of the future;

* industry structure of the future "Infotainment" mega-business;

* factors affecting consumer adoption and use of IT;

* international differences in the management of the IT sector; and

* public policies that will shape the deployment and use of IT.

New infotainment Technologies in the Home 下载 mobi epub pdf txt 电子书