Developing Successful Sport Sponsorships Plans (Sport Management Library128) pdf epub mobi txt 电子书下载 2024

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David K. Stotlar

Fitness Info Tech

2009-04-01

128

USD 32.00

Paperback

9781885693877

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发表于2024-11-26

Developing Successful Sport Sponsorships Plans (Sport Management Library128) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Developing Successful Sport Sponsorships Plans (Sport Management Library128) pdf epub mobi txt 电子书下载 2024

图书描述

This third edition has evolved through several years of developing, reviewing, and critiquing sport sponsorships and draws on internationally renowned sport marketing professor and author David Stodar's experience in academia and the sport industry. The book examines sport sponsorship theory from the perspective of the sponsored property, rather than as a marketing tactic. It provides an overview of the theoretical underpinnings of the topic, followed by examples from actual sport sponsorships. The chapters are presented in a sequential process that will provide readers with the opportunity to build a quality sponsorship proposal that ensures success. Topics include: Understanding Sport Sponsorship; Prospecting for Sponsors; Identifying Sponsor Needs; Olympic Sponsorship Opportunities; Individual Athlete Sponsorships; Financial Implications; Developing Successful Sport Sponsorship Proposals; Securing Sponsorship Agreements; and, Managing Sport Sponsorships. Many of the chapters in this edition also provide worksheets for use in constructing quality sponsorship proposals. The intent of this book is simple: provide a workbook that assists individuals in creating a sponsorship proposal through well-defined, industry-proven protocol that has been demonstrated to be successful.

Developing Successful Sport Sponsorships Plans (Sport Management Library128) 下载 mobi epub pdf txt 电子书