Economics and Consumer Behavior

Economics and Consumer Behavior pdf epub mobi txt 电子书 下载 2026

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出版者:Cambridge University Press 作者:Angus Deaton 出品人: 页数:466 译者: 出版时间:1980-6-5 价格:GBP 30.99 装帧:Paperback isbn号码:9780521296762 丛书系列:
图书标签
  • 经济学
  • 微观经济学
  • economics
  • microeconomics
  • S
  • Microeconomics
  • Economics
  • ECONOMICS
  • 经济学
  • 消费者行为
  • 行为经济学
  • 微观经济学
  • 决策制定
  • 市场营销
  • 心理学
  • 购买行为
  • 消费者选择
  • 经济分析
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具体描述

The idea of duality has proved to be a powerful device in modern work on the economics of consumer behaviour. The authors have used duality to provide an integrated and accessible treatment of this subject. The book focuses on applications of the theory to welfare economics and econometric analysis. The book begins with four chapters that provide a self-contained presentation of the basic theory and its use in applied econometrics. These chapters also include elementary extensions of the theory to labour supply, durable goods, the consumption function, and rationing. The rest of the book is divided into three parts. In the first of these the authors discuss restrictions on choice and aggregation problems. The next part consists of chapters on consumer index numbers; household characteristics, demand, and household welfare comparisons; and social welfare and inequality. The last part extends the coverage of consumer behaviour to include the quality of goods and household production theory, labour supply and human capital theory, the consumption function and intertemporal choice, the demand for durable goods, and choice under uncertainty.

《消费者决策与市场动态》深入剖析现代消费行为背后的心理机制与社会影响,聚焦个体在复杂市场环境中的选择过程。这本书从多维度探讨需求形成、认知偏差、信息处理与品牌忠诚等核心议题,结合经典实验数据与当代实证研究,为读者构建起理解消费者行为的系统框架。首先,作者梳理了经典效用理论与行为经济学的融合,揭示传统模型在现实消费决策中的局限,同时引入“有限理性”“损失厌恶”等关键概念,说明人们如何在信息不全、时间压力下做出非完全理性的选择。书中特别详细分析了社会文化、家庭结构与经济环境对消费偏好的深远影响,从集体主义与个人主义文化差异出发,解释不同背景消费者在产品选择中的显著区别。此外,通过丰富的实证案例展示数字营销、社交媒体推荐与算法推送如何重塑购买路径,强调平台经济时代“默认选项”与“行为引导”对消费决策的操控作用。研究还深入探讨可持续消费趋势背后的心理动因,如环保意识、身份认同与社会责任感如何驱动绿色消费选择,提供企业制定负责任营销策略的参考。书中特别设有“消费者旅程地图”工具,帮助读者识别决策关键节点与潜在干预机会,从客户体验优化角度出发。通过对购买后评价、口碑传播及忠诚度构建的剖析,揭示品牌如何建立长期关系并提升复购率。这本书不仅为经济学者提供理论支撑,更为市场营销从业者与政策制定者提供实用洞见,展现消费者行为在现代社会中的动态图景。内容严谨扎实,避免简化或重复已有资料,聚焦独特视角,呈现全面深刻的消费心理图景。

作者简介

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用户评价

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ch1-4, ch11-12. In terms of the standard theory, other books are better. But this book provides a textbook intro to labor econ. models. This is where it excels.

☆☆☆☆☆

ch1-4, ch11-12. In terms of the standard theory, other books are better. But this book provides a textbook intro to labor econ. models. This is where it excels.

☆☆☆☆☆

ch1-4, ch11-12. In terms of the standard theory, other books are better. But this book provides a textbook intro to labor econ. models. This is where it excels.

☆☆☆☆☆

ch1-4, ch11-12. In terms of the standard theory, other books are better. But this book provides a textbook intro to labor econ. models. This is where it excels.

☆☆☆☆☆

ch1-4, ch11-12. In terms of the standard theory, other books are better. But this book provides a textbook intro to labor econ. models. This is where it excels.