Best known for realistic and varied applications, an abundance of helpful pedagogy, and solid algebra review, the new edition of this text offers updated and new applications, and increased optional graphing calculator technology. - NEW! New full color design is used pedagogically for clearer understanding of figures and concepts. - NEW! MyMathLab is now available for this text for the first time. All of the texts many electronic resources can be found on MyMathLab. - NEW! MathXL is now available for the text, allowing students to take tests and quizzes online. - NEW! A Finite Version of the text is now available, which includes Chapters 1-10. - Applications. A wide variety of realistic and timely applications are featured, both in text examples and problem sets. Many are based on real data cited from journals and periodicals. Application problems are labeled by subject: management, social science, natural science, or physical science. An Index of Applications groups applications by these categories. - Case Studies. Chapter-ending case studies based on real data give students the opportunity to further apply all theyve learned in the chapter. - Technology Tips. For those who choose to use graphing technology, Technology Tips inform students of various features on their graphing calculators and give specific directions for accessing them. - Graphing Calculator Program Appendix now available for those who choose to use graphing calculators. Appendix includes two types of programs: those that do tasks discussed in the text, and those that update functions in older model calculators. - Margin Exercises allow students to get immediate feedback on their understanding of the material. - Writing and conceptual exercises promote critical thinking and deeper understanding of the mathematics. - Connection Exercises require students to call on material studied in earlier sections. - A flexible organization allows instructors to pick and choose the topics they would like to cover.