轻轻一推NUDGE HTALER&SUNSTEIN pdf epub mobi txt 电子书下载 2024

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Richard H Thaler; Cass R Sunstein

2009-3

320

96.00元

9780141040011

图书标签: 行为经济学心理学 Behavioral 经济学 Economics 英文原版英文美国

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发表于2024-12-27

轻轻一推NUDGE HTALER&SUNSTEIN epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

轻轻一推NUDGE HTALER&SUNSTEIN pdf epub mobi txt 电子书下载 2024

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Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. "Nudge" offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read.

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行为经济学的入门。喜欢前半部对行为心理学的解读。后半部分的例子解析，比如美国政府如何提高养老金计划，提高器官捐赠率，等等，就有点无聊了。

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Most of us are Humans and will be influenced by bounded rationality, temptation and social influences. Know more about choice architecture will improve our decision making process and help us know more about the real world.

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每个人都或多或少在拿自己跟别人比较或多或少这里或者那里没有比较就没有伤害没有比较就没有幸福潜意识里觉得别的存在是合理的那如果我跟那个存在不一样很可能我是错的反过来我跟别的个体都一样了那即便大家都错了也是大家一起错有人跟我一样处境跟我一样承担后果感觉世界上不是我一个人特别惨感觉much more acceptable = =

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